New York City's health commish lights into Brooklyn Camel cigarettes

New York City's top health official is urging the R.J. Reynolds tobacco company to drop its new cigarette campaign that includes special edition Williamsburg cigarettes.

The Brooklyn Camel cigarettes pay homage to the trendy neighborhood with pictures of the Williamsburg Bridge, the area's iconic buildings and silhouettes of musicians.

"I am particularly disturbed that this effort to recruit young smokers exploits the name and image of Brooklyn's vibrant Williamsburg neighborhood," city Health Commissioner ThomasFarley said in a letter to the company.

The special smokes are set to hit stores in January.

R.J. Reynolds officials say the campaign "helps illustrate the break-free attitude that Camel is about."