Here's everything you need to know about. California's grand experiment to reduce smoking:
It appears to be working, although not as well in Humboldt County as elsewhere.
In 1988, voters passed Proposition 99, which increased the tobacco tax by 25 cents a pack and devoted 20 percent of the revenue to prevention. More than $1 billion has been spent since then on an aggressive anti-smoking campaign.
Figures released last Monday by the California Department of Public Health's Tobacco Control Program show that Californians are smoking at the lowest rate in 20 years -- 13.1 percent in 2009 -- which represents a 42 percent decline since the California Tobacco Control Program was established in 1990. Humboldt County has a 17.7 percent rate -- not quite as good, but the numbers still show promise.
The success of these campaigns proves the potential for public information and prevention programs to improve health.
As California enters its third decade of combating tobacco use, CDPH has created a series of new anti-tobacco television ads. The theme of the new ads includes educating Californians about the progress the state has made, the challenges and importance of quitting smoking, the deceptive marketing practices of the tobacco industry and the impact toxic tobacco waste has on the environment.
With the new year upon us, this is the perfect time to quit -- and encourage others to do the same.
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